Focussed Co-location
Seven specialist industry events are co-located at the NEC in February 2005.

But co-location doesn’t mean compromising Trident’s commitment to maintaining each show’s identity and audience profile.

Individual shows occupy clearly defined areas on the floorplan with
colour-keyed carpeting providing clarity for the visitor. The individual shows are signed for easy recognition and visitors can move freely from show to show.

Focussed Promotion
This clear delineation is applied to all aspects of the promotional campaign. Advertisements for a specific show are only placed in industry journals pertinent to that event and invitations are mailed only to named individuals who have registered for or visited that show in the past or who have expressed interest in attending the 2005 event.